- Don M, U.S. ASIC
All SEO processes begin with the initial audit. The initial audit involves analyzing your website with tools like Ahrefs, Majestic, SuferSEO, and SERP analysis to fully grasp your current website's situation from an SEO perspective. This is critical to your success as not all websites are in the same state. Some websites have had SEO work done in the past, some websites are brand new, while others have had bad SEO done.
After analyzing the site, we can begin our work on optimizing every webpage. The best results happen when your foundation is in place, as it helps Google understands exactly what your website is about, and which pages are supposed to rank for which keywords.
We have a vast list onpage SEO work that commonly needs to be fixed on most websites. These include everything from checking robots, sitemap, indexation, schema markup, OG Data, URL Mapping, Page speed, 404, 301s, and more. With all sites we run a comprehensive audit to help understand what needs to be fixed.
Foundational links include things like local directories, niche directories, chamber of commerce, social media sites, etc. If your brand/website has not been mentioned in these directories, we'll be sure to make sure they're in correctly and are updated with the right information. This is critical to your Google rankings as it builds the social proof necessary to build relevancy and authority in your local market. Most colorado springs seo firms do not go into this level of work that is critical to your success but we know this is how we stand out from other SEO companies.
For those who have and need a Google My Business page, we need to make sure the page is completely optimized with relevant information, tags, photos, reviews, and off page SEO factors. Off page SEO factors include citations and making sure you have the correct Name, Address, and Phone number associated with those citations.
Most businesses will require ongoing SEO in order to climb up the rankings and place at the top of Google for those main keywords. To make this happen, off page SEO and ongoing content is necessary. Off Page SEO include continuing to get brand mentions from local bloggers, niche relevant websites, and special directories. Continuing to add SEO optimized content to your site shows Google that your site is continuing to grow, and add value to the market which in tandem with off page SEO will massively boost your rankings in the SERP.
Ongoing reputation management involves responding to reviews on all outlets (facebook, google, yelp, homeadvisor, bbb, etc) and also facilitating the generation of more reviews. With our systems and processes, we are able to reach out to clients, qualify and filter good reviews, and post them on the most relevant sites that relate to your business. One way to do this is is to search up "your business + reviews" and see what social sites pull up. These are probably going to be some of the main focus points. Be sure to focus on the sites that have the lowest reviews first.
As part of our SEO process, we make sure to invite all customers to our private 1:1 monthly reporting calls, and be able to track keywords at any time with our tools and software. We believe in strong communication with our clients, and utilize CMS tools like basecamp to be as transparent with our SEO process as possible and to update clients in real time the work we do.